What is the deal?
Chevy is currently running a ad with what I can only call a Musak version of Word Up by Cameo as the background music. What is the world coming too…..1) why would you pick Word Up as the background music to sell cars / trucks, and 2) why would you get some version OTHER then Cameo if you choose to use Word up. I do know the answer to both - #1 it is a catchy tune / phrase, and #2 they don’t want to use such a “hype” version of a song to sell trucks. Regardless I think it is CRAZY. For their next ad I suggest the following version of Insane in the Membrane.
