Buick..the death car kills off another one
Buick..the brand once referred too as the death car as the average age of the buyer was 76 and was seen as the car you bought before you died…has killed off another one. This time it is it’s contract with Tiger Woods. (story here). The move will save Buick $7 million a year and it will let Tiger get away from the brand / company before it dies and before his name / contract is drug through the DC muck regarding the expenses of the big three. In the end both sides win, but man Buick - the brand labeled “the doctors car” at one point - really is a brand that needs some medical attention at this point as their old motto - “When better cars are made Buick will make them” - really does not hold true in the eyes of the buying public any longer. Regardless of how good Buicks may be, or how much they have improved in the last years, car buyers are just not attracted to the brand or the models any longer. The decline in Buick’s sales (445K cars in 1999 to 185K cars in 2007) really says it all.





























